Entrepreneur Workshop Series

This entrepreneur workshop introduces participants to the entrepreneurial mindset and is designed to inspire, develop creative capacity, entrepreneurial confidence, and acquire the necessary skills to own and operate a business.

This will be most beneficial if you already have a business concept in mind, or currently own a business.

The purpose of this workshop is to:

• Help participants understand the process, challenges, risks, and rewards of starting a new business.

• Give participants the tools required to start their own business.

• Improve their chances of successfully starting and operating their own business

 

Topics Include:

• Legal structures and logistics of setting up your business

• Determining your product or service and niche

• Conducting research and assessing the competition

• Your targeted market - Demographics

• Logos and Slogans – Giving your brand an identity

• Marketing, sales, and community relations

• Business climate

• Business plan

• Keys to success

Case Studies:

• Dunkin Donuts’ (name change)

• Empire television show (demographics, fashion, music and entertainment)

• Target and Amazon commercials

• Popcorn niche example

• TSLU and JJabari (Slogan examples)

• What if Macys kept the Marshall Fields name?

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Raising Money Workshop
Need funds for various reasons? Doesn’t matter if you are a non-profit, business owner, corporation, or community organizer. This workshop introduces participants to the many different ways to raise funds.

 

Topics include:

• Sponsorships

• Grants

• Proposals

• Crowdfunding

• Community Events/Engagements

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Franchising: Pros vs Cons

Buying a franchise or franchising your business is an investment and should be thoroughly researched. This workshop gives an overview of franchising.

 

Topics of discussion include:

• What is a franchise

• Buying a franchise

• Franchising your business

• Pros vs Cons

• Fees, contracts, franchise agreements

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Case Study:
Large franchise chains

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